Thursday, November 1, 2012

[Module 4] Presentation of expert groups

In week 5&6 (module 4), expert groups present the research methodologies. There are many methodologies introduced in this two weeks such as phenomenology, field experiment, case study, and focus group. Before the presentation, I know only experimental research that applied in my bachelor thesis and the grounded theory. Below is definition of many different research methodologies that I hear in week 5&6.
- Phenomenology is the study of different people perception on a specific phenomena.
- Field experiment is the study of applying the scientific method to experimentally examine an intervention in the real world rather than in the laboratory.
- Case study is an intensive analysis of an individual unit.
- Experimental method is the process of observation, defining problem, propose hypothesis, test hypothesis and developing theory.
- Focus group is the process of grouping interacting individuals having some common interest and using groups' interaction as a way to gain information about a specific issue.
- Design science is dosing research by designing something new and trying to solve some real world problem.
- Artifact and document analysis is a tool used by qualitative and ethnographic researchers.

Due to hear many methodologies, I sometimes confuse some concepts and definition. For example, I do not know what are the differences between phenomenology and phenomenography. Ethnography is a keyword making me confuse as well.

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